Being Nature’s Pride

Over the past few months, Nature’s Pride has become the proud owner of 32 charging points at its office parking facility. We couldn’t be happier to see yet another business taking the greener route. So we visited Facility Manager, Michael Pleijsier to express our gratitude, while learning more about Nature’s Pride’s sustainability efforts and its vision for electric cars…


Nature’s Pride & Sustainability

Nature’s Pride is a supplier of more than 500 different types of fresh exotic fruit & vegetables from more than 70 countries. Through many sustainable and transparent partnerships, Nature’s Pride delivers the most unique and the tastiest fresh products to inspire its consumers and their palettes.

Nature’s Pride is awarded with 4 out of 5 stars for the BREEAM Certification. This certification rates every single environmental aspect related to any business; from the materials used for the building’s construction, to handlings with local producers, and even the ways in which the staff commutes between home and work.

Core values of Nature’s Pride daily business operations, are Fair Trade and careful consideration of the societal impact of its activities. From its growers and local communities, and its employees and customers, to the global community and society in general. Nature’s Pride takes the interests of all of its partners into account.


Why Nature’s Pride is going electric.

This sustainable mindset is reflected by Nature’s Pride’s office. Its facilities, are energy efficient and powered by various energy sources, including solar energy. 40% of the company-owned cars are hybrid or full-electric, though Michael would like to see more of the Nature’s Pride team members switching to full-electric.

“Hybrids and plug-in hybrids are kind of a temporary solution. We’d like to move to full-electric in the next few years. This is why Nature’s Pride doubled its previously installed charging points earlier this year, from 16 to 32. Now everyone would be able to charge sufficiently during business hours.”

“EV-Box was one of the few charging station providers back when Nature’s Pride installed its first 16 charging points three years ago. The possibility for full customization of each of our chargers were a nice touch. I think for businesses, this is a good opportunity to directly tie your brand to a sustainable and future-ready product.”

In the past few years, range has been the biggest obstacle to every driver. Today, this is no longer a barrier. Full-electric cars now perform up to +300km on a single charge, which is more than enough for every daily commute. Pricing and the variety of accessible cars however, still remains a challenge, Michael mentions.

Luckily, batteries are becoming cheaper. The impressive new price-range Opel Ampera and Chevrolet Bolt have pulled off this year, is the living proof. Since its market entrance, the cost of car batteries has decreased 70%. This is expected to drop another 50% in the coming five years.

“Once electric cars become affordable to private buyers, there’s no stopping electric driving,” Michael responds.


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Envisioning near-future transportation.

For Nature’s Pride, electric transportation doesn’t just stop with cars. Team members living in the area of the office should see electric scooters and bikes as a good alternative too, Michael mentions. The same goes for carpooling.

“Yet these operations take more than just providing the vehicles and the infrastructure. They’ll require people to throw out their preconceptions about electric transport. That’s why it’s important for organizations like EV-Box to inform us about the availability of charging stations, as well as the ways in which we can manage our power,” Michael continues.

“Sure, there are more and more public charging points popping up in The Netherlands, but many of today’s charging points are to be found in business parking areas. Are these publicly accessible? And if we utilize solar power for our charging stations, how much do these stations consume from our solar panels? And how much do they need from the grid?”

Michael believes that questions like these will play a significant role for any business in the near-future. And he’s right. The integration of charging stations with energy management systems are just about to make their entrance to the mass market.

At the same time, more and more hair system businesses see potential in providing charging services, as these can create additional revenue streams. In the next few years, businesses will play a major role in helping cities across the world to expand their publicly accessible charging points.


Download the full case study here.

We’d like to express our gratitude to Nature’s Pride for its contributions to a greener, more sustainable future. Special thanks to Michael Pleijsier and Peter Fortuin, who have welcomed us to the Nature’s Pride office, and helped us draft this case study.


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